Why Pagespeed matters
Why pagespeed matters is something you will never ask again after reading this page. Pagespeed is something you can’t afford to ignore. Loadstorm has merged a few research findings into a nice infographic, which shows that a single second increase in page load times leads to a 7% loss in conversions, 11% fewer page views and a 16% decrease in customer satisfaction.
You do not need to be a mathematical wonder to understand what speeding up your site with a few seconds can do for you.
People also seem to forget that the quality of internet service is not uniform across the world, or even in a single country or city.
On a desktop connection, your page may load in 2 seconds in large cities, 2.5 seconds for those in large cities with a slower connection, 4-5 seconds in rural areas. Now imagine how different that could be for someone on a 3G connection (in India). Don’t forget that any number you see cited is an average. Average are just averages, and any number you experience is a single sample of a hugely varied set.
Effect Pagespeed on SEO and SEA
It is a well-known fact that pagespeed has a big impact on your SEO. Google has been intentionally hazy on the specifics, but some research sheds light on possible correlations. One thing’s for sure: better speed = higher ranking in Google’s eyes.
On top of those SEO benefits, it makes no sense to start an Adwords campaign either if your site is very slow. Quality score in Adwords will make sure you need to pay hefty premiums to send even relevant traffic to your “slower than life” website. Google cares about sending people to great pages, even if you are willing to pay for those visitors. And if you even get your ad to show you will see huge bounce rates of the landing pages.
Not convinced? Think about how long you would be willing to wait. Two seconds? Three? If a page to does not render I click away immediately. I will try to find what I am looking for elsewhere.