New to site? Create an Account


Login

Lost password? (close)

Connect your offline and online customer data At Salesforce’s Dreamforce conference, Marc Benioff, Diane Greene and Sridhar Ramaswamy have announced a first-of-its-kind partnership between Salesforce and Google. It included integrations between Google Analytics 360 and Salesforce, as well as additional partnerships between Salesforce, Google Cloud Platform and G Suite. The news is now live on the GA blog. This partnership […]

Read More...

Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional┬áside finds it interesting to read how surprised they are that a amazingly well targeted and executed advertising campaign can create results. My human side is slightly worried […]

Read More...