The founder of this website (web analytics guide) is Michel van Luijtelaar (CV here). I am passionate about a lot of things, online marketing, analytics, traveling, motorcycles, tech in general and last but not least, my friends and family. This website is the result of a seven month paternity leave which gave me ample time think through, research and set up this blog. After advising many clients on how to create a successful online presence, I thought it would be cool to try to do it myself. I work at Google in London as Measurement & Attribution specialist. Important note: opinions expressed on this website articles are not to be considered Google’s official statements.