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Get Started with a Tag Management Solution

A Tag Management Solution is a tool that can help you deploy and manage various marketing and analytics tags on your website or mobile app. You will have access to a powerful set of techniques to control how your tags are fired and how you collect information from your website.

Where ever you currently are with your business, a tag management solution is going to make your life a lot easier. The main advantages in a nutshell:

  1. No more editing code to deploy, update or remove tags.
  2. Test and deploy tags faster
  3. Easy to deploy a datalayer for advanced tracking of sites and apps
  4. Tag management becomes easier and cheaper
  5. Speeds up your site as individual tags no longer slow down delivery of other tags

The vast majority of businesses that spend heavily on marketing have a tag management solution in place (70% of UK businesses). Having a tag management solution in place means that the very low value error prone process of installing tags on a website becomes easy, reliable and fast. And last but not least, you can do it without wasting valuable developer time.

There are a lot of good tag management solutions, but I would recommend using Google Tag Manager, as it is the only free solution (Disclosure – author works at Google).

What can I find in this seven step approach?

We will keep this section as light as possible, so we waste as little of your time. The next pages consist of seven steps to help you create and execute on a tag management plan. We will explain how you can reap some real easy to implement benefits from your newly improved tag manager setup:

  1. Create a Google account
  2. Customise Google Chrome
  3. Create a tag management plan
  4. Paid vs free Tag Management
  5. Install Google Tag Manager
  6. Add Your Adwords Remarketing tag
  7. Install your Google Analytics tag

It will not take much time to go through these seven steps. Follow the steps in this order, and you will end up with a very decent setup. You can start using this setup to implement the other online marketing tools and strategies in the next “start guides”.

And last but not least, if you have never registered, or you are not logged in, I would advise you to do so, as most of the steps have some additional content for visitors that are logged in.

Next, click on “step 1” on the bottom right of this page or scroll back up and click on “next” to start. Enjoy.

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