Adwords and DoubleClick Bid Manager Remarketing go Cross Device
Remarketing cross device is something that advertisers have waited for for quiet a while. In a very significant product update yesterday Google announced that advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Instead it relies on deterministic data about […]
Adwords Remarketing goes cross-exchange
AdWords Remarketing goes cross-exchange Google quietly announced in May that any AdWords Remarketing activity would automatically be eligible to show on cross exchange inventory. I am not sure how much additional inventory that ads to the already huge pool of inventory that was available through the DoubleClick ad exchange, but it is another step in […]
Connect Salesforce CRM to Google Analytics
Found this implementation guide on how to connect Salesforce to Google Analytics a few days ago. Quiet a cool step by step guide on how to connect Google Analytics with Salesforce. There are a lot of different ways in which you can connect any CRM system to Google Analytics. All of them involve the capture of a key […]