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Remarketing cross device is something that advertisers have waited for for quiet a while. In a very significant product update yesterday Google announced that advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Instead it relies on deterministic data about Google users that are signed […]

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Adwords Remarketing goes cross-exchange

Michel van Luijtelaar August 26, 2016

AdWords Remarketing goes cross-exchange Google quietly announced in May that any AdWords Remarketing activity would automatically be eligible to show on cross exchange inventory. I am not sure how much additional inventory that ads to the already huge pool of inventory that was available through the DoubleClick ad exchange, but it is another step in the right direction for Adwords […]

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