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Proctor and Gamble cleans up their media supply chain

Michel van Luijtelaar February 6, 2017

Proctor Gamble lays down new standard for agencies, publishers and ad tech companies You might not think Proctor and Gamble are the most digitally savvy, but P&G’s Chief Brand Officer (Mr Pritchard) explained his framework for developing advertising that’s a force for growth during the 2017 IAB Annual Leadership Meeting. As www.ana.net Chair, Pritchard has called for a transparent media supply chain […]

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